옥외 디지털 사이 니지 시장은 상승 할 것입니다

"실외"디지털 사이 니지 시장의 부상으로 LED 디스플레이가이 분야에서 지배적 인 디스플레이 터미널이 될 수 있을까요?

상반기에는 새로운 크라운 폐렴의 영향으로 다양한 산업이 다른 영향을 미칩니다. LED 디스플레이 산업을 예로 들면 기존의 무대 렌탈 스크린과 옥외 대형 스크린 애플리케이션에 대한 수요는 부진하지만 정부 업무와 대중 교통 분야에 필요한 지휘 및 파견 센터 시장의 부상디지털 안내판 market in China has little impact on the market in its field, and it has become a growing market with few LED displays. So is it possible for LED displays that are intelligent and whose prices are declining year by year to become the overlord of 디지털 안내판 display terminals?

The 디지털 안내판 market of public transportation platforms and retail stores grows against the trend

관련 기관의 연구에 따르면 대부분디지털 안내판 product manufacturers are turning their attention to the outdoor market in the first half of the year, which is mainly reflected in bus stations and other land transportation platforms, as well as the fast-growing self-service ordering displays in fast food retail application scenarios. The lineup of public displays and signage displays for "outdoor" or "semi-outdoor" applications with more than 1000nits is growing steadily. As a high-brightness display terminal, LED display screens have been gradually decreasing in price in recent years, and the dot pitch has been shrinking, and the display size has been shrinking. It has a strong impact on the 디지털 안내판 display market and has become a dark horse in this field.

상반기 전염병의 영향을 받아 아웃 도어 출하량디지털 안내판 machines dropped sharply. In order to improve corporate profitability, many manufacturers expanded their product range and shifted their attention from the more affected indoor displays to those with rising demand. Outdoor display markets such as public transportation platforms. Secondly, during the epidemic, many stores added 디지털 안내판 that can display posters, videos and strong interaction in order to attract traffic. The creation of digital stores has also promoted the growth of 디지털 안내판 demand to a certain extent. Furthermore, due to the need for prevention, control and isolation, manufacturers have taken longer to develop products. Therefore, during the epidemic, the display terminal technology is catalyzed to mature, and 디지털 안내판 terminals display three major display devices: LCD, DLP and LED. Technological competition during the epidemic has promoted the maturity of technology and the decline of market prices, thereby stimulating the overall market. Industry insiders predict that starting from 2021, the growth rate of outdoor 디지털 안내판 display products will gradually exceed that of indoors. With the emergence of new high-brightness products, outdoor display products will have more opportunities to appear in new outdoor application scenarios such as outdoor sports and hotel terraces.

LCD, DLP, LED가 같은 분야에서 경쟁

Who can win in the field of 디지털 안내판 terminal display?

디지털 사이 니지는 일반적으로 가까이서 볼 필요가있는 소형 디스플레이 단말 장치입니다. LCD와 DLP의 장점은 작은 크기와 섬세한 디스플레이입니다. 따라서 소형 피치 LED 디스플레이가 도입되기 전에는 LCD와 DLP가 디지털 사이 니지의 주류 디스플레이 단말기 제품이었습니다. 제품 해상도가 향상되면서 소형 피치 LED 디스플레이 제품이 실내 시장에 진입하기 시작했으며 LCD 접합 벽, 산업용 프로젝션 및 기타 제품과 같은 무대에서 경쟁하기 시작했습니다. 2019 년에 LCD 및 LED 직접 발광 디스플레이 기술은 특히 소매 및 공공 장소에서 "반 야외"시장에서 손을 잡았습니다. 최근 몇 년 동안 소형 피치 LED 디스플레이 기술이 성숙 해지고 비용이 감소했습니다. ,이 제품의 가격도 최근 하락세를 보이고 있습니다.

그러나 LCD와 DLP가 일부를 차지하지만디지털 안내판 market, their low-brightness characteristics limit their application in outdoor scenes. Therefore, in order to seize the opportunity of outdoor 디지털 안내판, digital signage manufacturers have come in to introduce higher brightness 4000nit and IP protection level higher than 56 products, but its price is close to or even higher than the price of P2-P5 LED display, and its protection level is far less than the protection performance of outdoor LED display, so in the P2-P5 point spacing In the field of outdoor 디지털 안내판, LED displays have advantages in price, brightness and protective performance. However, in the field of fine-pitch products with higher pixel specifications, the price advantage is still inferior to LCD products. Therefore, major companies in the LED industry are trying to reduce the price difference and seize more 디지털 안내판 market share.

With the maturity of LED display technology and the decline in the price of small pitches, the terminal display market will become fierce, and will spread to the small pitch field, 디지털 안내판 and other major fields, and the competition of major machine manufacturers will also increase. It's getting more intense. With the current advantages of LCD, DLP, and LED, the three major industries have equal opportunities and equal markets. In the future, who can lead in terms of price advantage and technological advantage will be able to break through in the field of 디지털 안내판 and even commercial display.